Post-surgery
– Published in the May/June
2007 edition of Clinical Nurse Specialist: The Journal for Advanced
Nursing Practice, a study of cardiac surgery patients found
that massage therapy improved client’s mobility post-surgery
by:
o Decreasing pain
o Reducing stress
o Increasing overall sense of well-being
The authors concluded that massage therapy was cost-effective
due to the consequences of increased mobility – namely
by enhancing the patient’s motivation to get well, which
sped up the patient’s safe dismissal from the hospital.
Although the application of this study first appears narrow,
it can open up many opportunities for promoting massage therapy’s
cost-effectiveness by reducing reliance on expensive Western
medical treatments or facilities.
Back pain
– Published in the June 2003 edition of the Annals of
Internal Medicine, researchers evaluated the effectiveness,
safety and costs of the most popular complementary and alternative
medical therapies used to treat back pain. Although categorized
as just a preliminary conclusion, the investigating team found
that massage therapy, but not acupuncture or spinal manipulation,
was able to reduce the cost of care after only one therapeutic
session. This information is extremely valuable to those suffering
with back pain. Since one or several massages could help back
pain just as much or more than a full, costly series of a different
modality, consumers are likely to recognize massage therapy
as the more affordable choice.
With so much uncertainty
and fear about the economy, it’s easy to panic that your
regulars might become less regular and that new clients will
be harder to find. However, by understanding why your services
would become even more attractive during this global financial
hardship, you can begin your campaign to educate consumers and
businesses. Once people understand that massage therapy will
reduce their overall health expenditures, your services are
sure to be a priority in an increasing number of household and
corporate budgets.
Chronic
Low Back Pain Eased by Massage
Massage
Improves Mood, Reduces Stress in Spouses of Cancer Patients
Reiki
Reduces Heart Rate, Diastolic Blood Pressure
Massage
Reduces Cancer Symptoms
Massage
Benefits Stroke Patients
Foot
and Hand Massage Eases Postoperative Pain
Massage
Reduces Cancer Patients’ Pain, Anxiety
High
Blood Pressure Reduced by Massage Therapy
Massage
Relieves Symptoms of Premenstrual Syndrome
Massage
Eases Lower Back Pain, Increases Range of Motion
